As a passionate art director and designer, I've had the privilege of leading creative campaigns across fashion (women’s, men’s & kids), beauty, home, swim/surf, and jewelry. I thrive on bringing big ideas to life, and my ability to communicate visually with impact and execute concepts with precision has allowed me to win over stakeholders time and time again.
When it comes to managing the art direction of marketing campaigns, I’ve got it covered. From billboards to in-store POS, I know how to plan, design, and deliver each element to communicate key messages effectively. And don’t get me started on photography—whether on set in a studio or soaking up the sunshine, I’m at my best collaborating with stylists, photographers, and retouchers to create stunning, engaging imagery.
My experience spans across social media, EDMs, ecommerce, digital, catalogs, OOH, POS, and direct mail. I'm a stickler for detail and pride myself on strong project management skills. While I’m passionate about design, I’m equally comfortable writing scripts for TV/radio, EDMs, social copy, campaign lines, and defining tone of voice.
In addition to my love for art direction, I have a strong background in Visual Merchandising and Store Environments—my first love. I’m passionate about how consumers interact with stores and products, and my hands-on experience with marketing collateral, displays, and store environments has shaped my creative approach.
I truly believe that teamwork is what turns big ideas into reality. I thrive in collaborative environments—whether it’s brainstorming, sharing ideas, or working closely with the team. I’m highly organised, but can also adapt and move quickly when things need to be done. With the brief and business goals always front of mind, I focus on delivering the right message at the right time to make the greatest impact.
CURRENTLY AVAILABLE FOR NEW PROJECTS